Story Board

Double Page Spread

Magazine analysis

The 1975 - The Sound

 

Target Audience

Target Audience

The target audience that I have chosen is older teenagers into early twenties. Indie music videos are normally targeted at the younger generations because the songs tend to relate to them the most about how they might be feeling or something that they are going through. The song that I have chosen represents young love and falling in love for the first time which I think will the younger people of our society with be able to relate to at this time in their lives.

Focus Group

Song = Feels So Good

How does this song make you feel? 
It makes me feel happy and alive. The song is quite youthful and current so it reminds me of when I was younger.

What colour does it make you think of?
It makes me think of warm colours, like yellow and orange.

What does this song make you think of?
Love

Makeup

Mumford and sons

4AD/Institutional Research

Institutional research

4AD is a British independent record label, founded by Ivo Watts-Russell and Peter Kent in 1980. It was originally funded by, and an imprint of, Beggars Banquet.

Beggars Banquet is a British independent record label that began as a chain of record shops owned by Martin Mills and Nick Austin, and is part of the Beggars Group of labels.

4AD now forms part of the Beggars Group, along with fellow independent labels Matador, Rough Trade, XL and XL imprint Young Turks. 

Production

·     Studio recording

·     Live Sessions

Distribution 

While 4AD did not handle any distribution outside the United Kingdom for many years, it had many willing distributors in many countries: Virgin Records for France, Nippon Columbia distributed much of the label in Japan, while PolyGram subsidiary Vertigo Records released many of the label's records in Canada. The United States had always been a tough market for 4AD, even though its records sold well there as imports. Only a few of the label's acts had deals to license their recordings in the USA, among various labels.

In 1992, Ivo signed a five-year distribution deal with Warner Bros. Records so that nearly all 4AD releases would be released in the United States. While this seemed to be a simple licensing deal, in reality executives from Warner Bros. took a lot of control during this period, as 4AD shifted focus to the US market, signing more American bands. While still president, it is clear that Ivo ceded some control during this period, and when the deal ended, he offered to sell the label back to Beggars Banquet. Dead Can Dance’s oeuvre, however, stayed with Warner Bros. until the sale back to Beggars Group.

The deal with Beggars was completed by early 1999, and since then it has owned 4AD and its distribution worldwide. This led to many negotiations for the label's back catalogue, like getting back US distribution rights for the Pixies, Dead Can Dance, and Cocteau Twins.

Audience

4AD tends to produce alternative music that doesn’t follow the mainstream production of Pop music. The artists that 4AD sign can range from Rock to Indie, they just want to sign people that are passionate about music. That also reflects their audience. The people that listen to the artists that 4AD have signed are hungry for new and different music. Their audience wants to discover new talent just as much as they do. 4AD has been around since 1980 and has always been popular with young people.

Clothing

Location

Location:

Winter Wonderland

The music video will be based around Winter Wonderland. The narrative will follow a couple ice skating, playing games, buying candy floss etc. 

The bright lights make for a romantic setting and an interesting backdrop. Many of the indie music videos involve lots of lights, either fairy lights or large sets of bright lights. For example the 1975’s music video The Sound includes bright pink lights all around the band. 

Mrs Dobbs

hi :)